If you manage a digital product or service team with skill and aplomb, chances are good you’ll succeed. At least that’s what they say. But every excellent digital project manager knows there’s more to it than that. You’ve got a client to manage. They could be an external project leader or an internal VP. Regardless, if you fail to control them, it hardly matters how amazing your team is. You’ll be in trouble.

The best digital project managers understand the art and science of managing their client’s expectations, fears, time, and budget. In this talk, you’ll learn practical client management kung fu, including how to get your client to:

• Say yes to your vision for the project.
• Provide more budget without undo fuss.
• Accept responsibility for scope creep.
• Show you how to grow the account.
• Use your collaborative tools.
• Readily accept your expert leadership.

So, let’s stop complaining that clients ruin our projects. Let’s do something about it, starting with better management.